by Nick Webb | Jul 22, 2025 | Uncategorized
In the competitive landscape of medical device development, relying solely on traditional VOC (Voice of the Customer) and survey methodologies is no longer sufficient. To create truly innovative and impactful medical devices, we must delve deeper into the essence of...
by Nick Webb | Jul 22, 2025 | Uncategorized
In a time of chaotic change, it is imperative for healthcare executives to develop an updated enterprise strategy to navigate the evolving landscape effectively. Here are five key areas that should be priorities for healthcare organizations in 2025 and beyond: Patient...
by Nick Webb | Jul 22, 2025 | Uncategorized
The Science Behind Human Experience Innovation Human Experience Innovation (HXI) focuses on understanding and enhancing the interactions between humans and products, services, or systems to create meaningful and positive experiences. The science behind HXI combines...
by Nick Webb | Jul 22, 2025 | Uncategorized
The business world is fixated on artificial intelligence (AI) and its potential to both benefit and harm. In fact, we spend so much time obsessing over machine intelligence that we often overlook the true superpower: human intelligence (HI). Here are four key insights...
by Nick Webb | Jul 22, 2025 | Uncategorized
In today’s world, where rapid and chaotic change has become the norm, innovation is no longer a luxury, t’s a necessity. The pace at which industries are evolving, driven by technological advancements, shifting consumer behaviors, and global challenges,...
by Nick Webb | Jul 22, 2025 | Uncategorized
As someone who has launched hundreds of medical devices to the market, I have certainly had more than my fair share of belly flops. In fact, some of these product failures cost me personally millions of dollars, and those are the kinds of lessons that leave a big...
